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Boozebox

University Project

Beverage Brand and Motion design

Branding and Motion Design for a fictional RTD (Ready To Drink) alcohol brand inspired by (and intended to compete against) Buzzballz. In response to a brief wherein we tackled the challenge of creating a regenerative start-up brand from scratch.

What I did

I crafted the brand identity while keeping in close step with my teammates, iterating dozens of times to get something we were all inspired by. The 2D graphics were designed in Figma, and Apple Motion breathed that unresistable 'bouncing bass' into the main logotype. It was my job to make sure the identity and voice of Boozebox stayed consistent across our different mediums and practices.

Boozebox

Three Boozebox cartons in orange, green, and pink.

The “Booze for Good” slogan with multicoloured imagery inside the letterforms.

Boozebox mood board with club photography, DJs, and a boombox.

The brand typefaces, Noka Semibold and Sets Grotesk.

The four flavour colours for Drum’n’Bellini, Moscow Mul’zic, Club Coconut, and Jungle Bird.

The Boozebox icon in white on black.

The team at the Boozebox exhibition stand.

The exhibition display and the Boozebox cartons with their recycling packaging.

The Boozebox icon in black on white.